The competitors, their strength and weakness and their market share. In the project under discussion, the customers are primarily the doctors who are interested in the usage of the Q, R, S etc. (This is a delicate area and depends upon the sectors of the customers to whom the product is addressed housewives, executives, professionals, doctors etc. The behaviourial pattern of the ultimate customers and their reaction to the availability of such products. The credit period to be extended to the dealers, major customers etc., the prevailing market trend in this area į. The dealers’ expectation about their commission, discounts etc. The possible marketing channels and the need for the specific background of the dealers ĭ. Expected volume of the market and its growth Ĭ. Report on the Market Research on the Product:Ī. In view of this, the company has been identified as an Export Oriented Unit (EOU).ģ. The collaborator is ready to buy-back the entire production, but it has been agreed that about 20% of the total production will be marketed in India. The participation in equity by the foreign company and also the terms of the ‘know-how agreement’ have been approved by the concerned authorities. The required training of key personnel will also be provided by the collaborator.
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